Will Trix yogurt fly? Pull a vanishing act off grocery shelves? 5 among all Big G brands, pulling down a 1.6 percent share of the $7 billion ready-to-eat cereal market. There is a Trix ice pop marketed by a frozen confections company once owned by General Mills. This yogurt isn`t the first line extension of Trix, a cereal that dates to 1954. Yoplait, acquired by General Mills in 1977, has two new flavors in its fat-free line, strawberry and strawberry banana being introduced to grocers at the same time as the Trix launch.ДDB Needham Chicago, Yoplait`s ad agency, also has the assignment on Trix yogurt. There is a small Yoplait logo on the packaging, a smart idea to extend the franchise the brand has with consumers. Wonder if the survey included a comparison of Kellogg`s Tony the Tiger?ДЇlavors in the new Trix yogurt line: strawberry banana bash, raspberry rainbow, triple cherry and rainbow punch, all 98 percent fat-free, in 6-ounce cups. Research by the diversified Minneapolis-based food processor shows that 92 percent of kids recognize the Trix rabbit and that 43 percent rated him as a favorite animal character. Naturally, the new line of Trix yogurts, which ought to be on sale by late August or September, will include the famous rabbit character of the cereal brand in the packaging. Some industry observers believe yogurt consumption among kids can rise to one-third of the market. Youngsters 4 to 12 now eat about 23 percent of all yogurt, but less than 3 out of 10 are yogurt consumers, according to General Mills data. Youngsters are being viewed as a growth opportunity for the yogurt business, which, according to Information Resources Inc., was worth $1.2 billion in 1991, Dannon owning 32 percent, Yoplait another 19 percent and a collection of Kraft General Foods` brands including Breyers and Light n` Trix`s introduction into supermarket refrigerated cases hasn`t been announced officially, but promotional materials obtained by this column confirm such a move and provide some of the strategy behind it.

Trix rabbit game